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 JCU's Marketing Department needed a writer to develop editorial and promotional copy for a number of pressing communications tasks, and came to SG Communications.
We were able to pick up the research, liaison and copywriting tasks and produce words on time and on budget.
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Zoik Pty Ltd for Tourism Queensland |
  Zoik needed a copywriter who could put some personality into destination marketing collateral for the Far North Queensland section of ‘The Great Inland Way', a major Queensland Tourism themed drive route.
Suzanne travelled the route, picked up character and destination stories and wrote the copy for a range of marketing materials, including website, brochures, visitor centre signage, road signage and media kits.
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Department of Employment and Workplace Relations |
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DEWR need a Cairns writer to interview people and develop articles for a number of Aboriginal and Torres Strait Islander publications and promotional materials. Suzanne's research, interviewing skills and cross cultural experience meant DEWR could outsource editorial and copywriting tasks, and meet their deadlines. |
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Web developers Rutten Technology Services needed a web copywriter with an eye for structure and SEO. Their client's site was getting plenty of traffic but they wanted to refocus the site on its core sales mission. We worked with RuttenTech on content structure, keywords and SEO to deliver a cleaner, more focused site.
www.kokodaguide.com.au |
 Helen Bairstow at Great Look eMarketing needed a writer to help meet a range of on and offline communications deadlines. Her site was already up but Suzanne worked with Great Look on a range of additional web, e-Newsletter and print projects, including profiles, case studies, business proposals and e-Guides.
Copywriting involved liaising with Helen on each communications project, research and copywriting services to suit each project's platform and audience.
www.greatlook.com.au |
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Leanda Kayess, Financial Planner |
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 Leanda Kayess needed a cost effective copywriter to work on regular, published financial planning articles.
Suzanne researches and writes reader friendly copy to meet Leanda's subject and brief, editing is collaborative and Leanda's copy is with her publisher on time and more cost efficiently than she could write it for herself.
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www.busybeesbabysitting.com.au |
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Busy Bees owner Fay Georgakopoulos had written her website text but needed a web copy editor. We added a bit of polish to her prose, targeted her SEO and worked with her web designer to improve the user navigation of pages.
The site now ranks on the first Google results page for her key search terms.
www.busybeesbabysitting.com.au |
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Fisher and Buttrose needed a web writer and editor to work with them on their new website. We're reworking their copy to make it accessible to specialists and non-specialists site visitors, without compromising the quality of the information. We've also taken over the production management of the site and are working with web developers RuttenTech to ensure the copy works with the constraints of Fisher Buttrose's graphic design led site, and that the website project is proceeding to Fisher Buttrose's timeframe. (in development) |
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www.earthmotherchild.com.au |
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Karen Roberts, of EarthMotherChild.com and Globechic Pty Ltd, needed a versatile copywriter who understood her personal commitment to her business brands, but who could also deliver copy efficiently and economically. We're currently writing web copy for the EarthMotherChild.com, with an eye to SEO and e-commerce requirements.
We have also worked with Karen on marketing materials for Globechic Pty Ltd. Suzanne worked with Karen to identify and articulate the key messages for a Globechic introductory brochure, the researched and wrote the copy. (in production) |
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 Flashblack needed a copywriter to help them develop promotional copy for funding submissions and sponsorship presentations.
We work with Flashblack to clarify and refine their project goals and strategies, then provide the research and copy for Flaskblack to use in their various promotional materials. SG Communications enables Flashblack to concentrate on the face to face, while ensuring their presentation is supported by clear, professional copy.
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Cape York Churches Project |
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Photographer Kerry Trapnell needed a writer to research and write a series of profiles of former Church Missions in Cape York, to accompany his photographic documentation of Church buildings in the Cape. Suzanne was able to work with Kerry to develop the profiles and provide appropriate, relevant and considered copy to accompany his work. |
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Double Up needed a scriptwriter for a number of documentary projects it was shooting and editing. SGC was able to work with Double Up to develop the script concept, research and liaise with the client and provide appropriate scriptwriting for the videos. |
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 The Australian & New Zealand Association to Management required a copywriter for a corporate glossy on their work and objectives.
Suzanne Gibson was able to research and develop an editorial concept for the publication, acceptable to ANZAM, then complete all copywriting for the 24 page brochure. Suzanne also researched and wrote profiles of each ANZAM member and its work for inclusion in the publication.
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 The CLC needed a copy writer for a Native Title Information Kit to help their remote area staff explain the concept to remote, indigenous stakeholders.
Suzanne worked with the CLC to write a series of simple English fact sheets that progressively explained the key concepts of Native Title and its application in Central Australia. Suzanne also worked with the graphic designer to ensure copy and graphics worked together to assist comprehension.
Like to know more about copywriting? |
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JCU School of Business - Undergraduate Degrees